Sales Infrastructure

What is it?

The Sales Infrastructure contains the mechanics and environment that house sales capability, best manage sales performance and improve sales effectiveness

The infrastructure is complex and the reality is that ensuring an effective one would be more simple if building from nothing, on an existing structure the key is in ‘tweaking the dials’ to get the right balance of elements

The Optimise Sales Infrastructure is articulated in the diagram below, key takeaways are the clear interdependencies between the key elements and that the effectiveness of any element requires the performance of the surrounding elements

Much of the content, knowledge and experience is contained within the sales infrastructure topics as shown in the diagram below;