Centralising a Targeting Methodology: Benefits and Best Practices

In today's fast-paced business environment, organisations need to be agile and efficient to stay ahead of the competition. One way to achieve this is by centralising your targeting methodology. Centralisation can help improve communication, coordination, and efficiency across the organisation, leading to better results and a more consistent brand message. In this blog post, we will explore the benefits of centralising your targeting methodology and provide some best practices for implementing this approach