Sales Infrastructure is the mechanics and environment that house sales capability, best manage sales performance and improve sales effectiveness

The infrastructure is complex and the reality is that ensuring an effective one would be more simple if building from nothing, on an existing structure the key is in ‘tweaking the dials’ to get the right balance of elements

The Optimise view on Sales Infrastructure is articulated in the short video below, showing the interdependencies between the key elements and that the effectiveness of any element requires the performance of the surrounding elements